A water heater replacement wrapped at four in the afternoon. The customer wants the price. The office still owes the closeout packet, the estimate follow-up and the billing handoff. For HVAC and plumbing companies with an office team, that gap between the finished visit and the finished paperwork is where the hours go.
Zati is a hands-on workshop, not a subscription. You sit with David, build the website, voice and worker setup around your own business, and leave able to run and improve it yourself.
Book your free 30-minute discovery call — or email david@sire.run.
Your first conversation with David is free. You receive an audit of your website's SEO, AEO and GEO, a preview of how a redesign could look, and a demo of what we could build for your business.
Bring your website and one recurring list — a job export, a callback list, a stack of open estimates. We will look at where visitors and callers get stuck, and which office work would benefit from a named AI worker. You keep the audit report and redesign preview whether or not you book a workshop. No strings attached, no purchase obligation.
We use the audit to improve your technical SEO, service pages — emergency call-outs, water heaters, drain clearing, furnace repair — mobile experience and contact path. AEO and GEO work makes your business information, service areas and hours clearer for answer engines to interpret. We redesign the agreed pages with you and show you how to update them, so the next improvement does not become another development project.
We set up an xAI voice agent around your business information, common questions and the details you need from callers: who you are, where you serve, whether it is a warranty callback or a new estimate request. You work through the call flow together and test what happens when the agent needs a person. Any booking, quotation, transfer or connected-tool action is agreed with you before it goes in. Your business decides what is automatic and what waits for your confirmation.
Workers get useful jobs with named remits and review stages. A service-coordination chief holds the overall goal, with specialists underneath. Role examples for this trade:
We also create workers that maintain your SEO, AEO and GEO: review pages, identify gaps, suggest updates and prepare changes for your review. Roles, instructions, context and handoffs are designed in Zati, Muse or GrokBot, whichever platform suits the work — these are alternative tool choices, not automatically interoperable.
You do the work alongside David. Practice changing information, reviewing a worker's output, spotting a mistake and making the next improvement yourself. You finish by operating the agreed setup and explaining how to maintain it. You keep your accounts, the operating guidance and a practical checking routine.
Here is a shape we would scope on the call, not a system already running in your company. A supplied job export plus your callback list feeds the estimate and callback workers, which produce reviewed open-estimate and callback briefs, then a closeout packet for the service manager to approve. Your field-service application stays the owner of live job records, scheduling and customer data; access beyond a supplied export depends on supported connections and permissions you grant, so confirm job status in the owning system before acting. Customer messages, appointments, prices and billing changes always require a human decision.
Practice asking workers for tasks, reviewing their work and improving instructions through conversation.
Scope is agreed on the call. Each package has a written scope and quote.
If you want free website hosting, we help set it up and show you how to manage it, or you keep a suitable existing host. Domain renewals, phone and AI usage, and any paid software are separate costs, and we identify them before the workshop.
Can we start with one job type?
Yes. A single recurring list, such as open-estimate follow-up, is enough to define the first worker and the first review.
How much of this runs without us?
Preparation, drafting and checking are assigned to workers. What a customer hears, what gets quoted and what gets billed stays with your office and service manager.
Can you guarantee rankings or AI citations?
No. We improve the agreed pages and build a maintenance process; search and answer engines determine their own results.
Do we need our field-service system connected?
No connection is required to start. A supplied export gives the office team a defined starting point, and any further access depends on supported connections and permissions.
Book your free 30-minute call. Bring your website and one recurring list. Keep the audit report, redesign preview and a clearer idea of the next step — whether or not you choose a workshop.